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Opinion

February 11, 2021

Super Bowl ads are super expensive, super perplexing

Why would any company spend $5.5 million for a 30-second Super Bowl ad which leaves viewers perplexed as some glitzy and abstract commercials did? After production costs are tacked on, you’d think advertisers would want their messages clearly understood especially in difficult times.

February 11, 2021

OPINION: The good, bad and ugly in this week’s Camas school levies vote

There is good news this week for Camas schools and families who have flocked to this area so their children might attend one of the best school districts in the region — with about 20 percent of ballots still left to count, Camas School District voters are passing two replacement levies that represent nearly 20 percent of the district’s budget.

February 4, 2021

Deceptive speech repeated ‘Big Lie’

Much has been made recently of the concept of the “Big Lie,” or repeating a falsehood so many times that it becomes plausible to many. Cognitive psychologists refer to this phenomenon as the “illusory truth effect,” and President Joe Biden weighed in on the phenomenon himself when condemning senators who supported Donald Trump’s assertion that he (Trump) won the 2020 election by a landslide. Biden declared, “You keep repeating the lie … the degree to which it becomes corrosive is in direct proportion to the number of people who say it.”

January 21, 2021

How do we heal now?

President Joe Biden frequently calls for “healing the soul of our country.” Lincoln wrote of “binding up the nation’s wounds.” Has the current exposure of our nation’s brokenness revealed an opportunity to give these words new meaning? Can we stop the bloodshed, diagnose symptoms, treat root causes?