People’s choice of words can be revealing. That’s certainly the case with respect to one of Donald Trump’s favorite slogans: “America First.”
In April 2016, Trump initially used the term in a campaign speech, proclaiming that “America First” would be “the major and overriding theme of (his) administration.” The following year, in his inaugural address, he promised that “a new vision will govern our land. From this day forward, it’s going to be only America first – America first.” Subsequently, he has employed the slogan frequently to describe his approach to foreign and domestic policy.
This approach is remarkable because, over the past century, “America First” has acquired some very unsavory connotations.
Although the seemingly innocent slogan goes back deep in American history, it began to develop a racist, anti-Semitic, and xenophobic tone after World War I. The Ku Klux Klan (KKK), which surged to some five million members at that time, employed it frequently for its terrorist mobilizations. Like the KKK, nativist groups took up “America First” as they used racist, eugenicist claims to press, successfully, for U.S. government restrictions on immigration. Appealing to an overheated nationalism, William Randolph Hearst used his newspaper empire to campaign, successfully, against U.S. participation in the League of Nations. Soon thereafter, he became a booster of other nationalist fanatics, the rising fascist powers.
Hearst’s newspapers, with “America First” emblazoned on their masthead, celebrated what they called the “great achievement” of the new Nazi regime in Germany. In 1934, Hearst himself scurried off to Berlin to interview Adolf Hitler. Instructing his reporters in Germany to provide positive coverage of the Nazis, Hearst fired journalists who failed to do so. Meanwhile, the Hearst press ran columns, without rebuttal, by Hitler, Mussolini and Nazi leader Hermann Göring.