Like many other car dealerships across the United States, Westlie Ford has been impacted by the decreased customer demand for electric vehicles in the past several years. Nevertheless, the Washougal-based dealership remains firmly invested in the EV market, cautiously optimistic that consumers will view EVs more favorably as technology improves.
“When they first came out, EVs were a really hot ticket,” said Westlie Ford general manager Ryan Dickerson. “We basically at one point had a waiting list for them. But there was also a lack of production on those cars, and it has flipped the opposite way right now. But I think that the technology is just going to get better over time, and it’s going to become easier and easier (to use) and more mainstream.”
Westlie Ford is one of 122 dealerships (and the only one in east Clark County) participating in the Washington State Department of Commerce’s (DOC) new Electric Vehicle Instant Rebate Program, which provides up to $9,000 off a new EV lease for low-income drivers at point-of-sale, bringing lease payments lower than $200 per month on several popular electric models at current pricing, well below the average gas-powered car payment of more than $700 per month.
“For folks who want to pay zero dollars at the gas pump, electric vehicles make that possible,” Washington Gov. Jay Inslee said during a kick-off event in Seattle’s Chinatown-International District neighborhood on Aug. 1. “These rebates open up so many affordable new options to thousands of lower-income drivers. This brings down costs for consumers and reduces pollution in our communities.”
Washington is the first state in the United States to prioritize low-cost leases as part of an EV incentive program, according to a news release. Under the program, Washington residents earning up to 300% of the federal poverty level — $45,180 annually for a single person or $93,600 for family of four — are eligible to receive $9,000 for a new EV lease of three years or more, or $5,000 for new EV purchases or two-year leases. Used EVs are also eligible for a $2,500 rebate on both purchases and leases.