In 2019, Paul Greenlee traveled to Windsor, California, with his wife for a wine-tasting vacation. One of the first things he noticed upon arriving in the Russian River Valley town was its wayfinding sign, composed of 18 smaller, brightly-colored signs featuring the names of local businesses (salons, restaurants, toys, real estate, etc.) and arrows pointing to the left or right.
Windsor’s sign, in Greenlee’s opinion, is vastly superior to Washougal’s signs, which sit on the sides of Washougal River Road and 32nd Street, between “A” Street and Main Street. In fact, he believes that every one of the wayfinding signs he’s ever seen are better than his city’s.