The photos from the “big reveal” inside the Downtown Camas Association (DCA) office Tuesday morning only go so far in capturing the pure excitement running through the room as executives from the web series “Small Business Revolution — Main Street,” which runs on Hulu, presented a live announcement of the top 10 cities in the running for the grand prize — a $500,000 downtown business makeover and a whole season in which to promote Camas and its small business community.
As the DCA folks screamed and jumped up and down, this sometimes jaded newspaper editor got a bit caught up in the moment. I couldn’t help laughing along as Carrie Schulstad, the DCA’s executive director, did a victory lap around the office and a nearby real estate broker, who had been keeping cool in the back of the room, wiped away a tear of happiness.
Of course, Camas hasn’t actually won the competition, but making the top 10 out of a pool of more than 12,000 communities nominated for the web series’ fourth season is a significant victory. And the DCA supporters are right to celebrate the honor.
Bringing attention to small, independent businesses in towns like Camas and Washougal is critical, especially in the wake of the Great Recession. Since 2010, this country has witnessed what is now known as “the retail apocalypse,” with the closing of more than 12,000 brick-and-mortar retail shops and the downsizing of retail giants like Sears, Kmart and Macy’s.
Several factors contributed to this ongoing “apocalypse,” including the rise of online shopping — Amazon’s sales in North America quintupled during that same period, going from $16 billion in 2010 to $80 billion in 2017 — and consumers’ recent tendency to spend their disposable incomes on restaurant meals and travel instead of home goods or clothing.