With national surveys showing nearly 85 percent of small businesses have been negatively impacted by the ongoing COVID-19, many small business advocates are hoping shoppers will consider supporting small, locally owned businesses this holiday shopping season.
“We know 88 percent of U.S. consumers feel a personal commitment to support small businesses in the wake of the pandemic. Whether online, curbside or safely in store, we’re reminding consumers that they can help make an impact by shopping small and sharing their favorite small businesses on social media all holiday season long,” Elizabeth Rutledge, American Express’s chief marketing officer, recently stated in a press release about the credit card company’s annual Small Business Saturday event.
“Small Business Saturday is an important part of our global Shop Small campaign, and small businesses need our support more than ever as they continue to navigate the effects of COVID-19,” Rutledge said.
Several downtown Camas businesses are gearing up for the annual “Little Box Friday” and “Small Business Saturday” shopping events that follow the Thanksgiving holiday and kick-off the winter holiday season of gift-giving.
“This year’s celebration is the 11th annual Small Business Saturday, marking over a decade of support from American Express for local business owners,” the Downtown Camas Association recently noted. “Since it started in 2010, consumers have reported spending an estimated $122.6 billion across all Small Business Saturdays combined … That’s $122.6 billion toward helping communities thrive, spent over just 10 days.”